Marketing–sales alignment
One promise from ad to close. We connect your marketing, funnels and sales conversations so the call delivers exactly what the funnel sold.
Positioning / Funnels / QualificationSales operations for info products & coaching
We build and run your entire sales operation.
Marketing, funnels, closers, CRM and data. Rebuilt as one machine, run by one team. You focus on the offer. We own the operation.
From the first ad to the final close. Applied.
Thijs
Levi
MatthijsThe offers behind our experience
You don't have a sales problem. You have a broken chain.
Marketing promises one thing. Setters book another. Closers improvise. And when the month disappoints, everyone points somewhere else — because nobody sees the full picture. We rebuild the chain as one system. Then we stay to run it.
Most consultants hand you a playbook. We give you an operating system.Everything between the ad and the bank account.
We don't sell advice and disappear. We install the infrastructure, the people and the standards. Then we operate them with you.
Closers from our academy
People trained in our methodology, held to our standards and backed by our own bench. Not whoever happens to be available on a job board.
Recruitment / Training / PlacementCRM & pipeline architecture
Every lead tracked. Every outcome logged. Clear stages, ownership and daily checks, so missing follow-ups don't turn into missing revenue.
Pipeline / Ownership / Data qualityLive revenue intelligence
Dashboards and daily briefings across closers, setters and funnels. See a dip when it happens, not when the month-end report lands.
Dashboards / Scoreboards / BriefingsEmail & follow-up systems
Infrastructure that keeps selling between calls. Email migrations, sequences, reminders and no-show playbooks that recover missed conversations.
Email / Automation / Show-upCall intelligence & coaching
Turn real call recordings into useful feedback. A consistent scoring and weekly coaching rhythm helps the whole team raise its standard.
Call reviews / Coaching / StandardsOne system. Three phases.
Audit in days. Build in weeks. Stay to operate.
- 01
Audit
We get into the funnel, CRM, call recordings and team. Find the leaks, challenge the assumptions and put the uncomfortable truth on the table.
- 02
Build
We put the team, pipeline, follow-up and scoreboards in place. Every piece connects to your offer — and to the people responsible for delivering it.
- 03
Operate
Daily standards. Weekly coaching. Live numbers. We work with your team, spot what changes and keep improving the operation as it grows.
Real offers. Real operational ownership.
Not a promise deck. The work our team actually owned.
E-commerce educationMillionaire Commerce
Millionaire CommerceWhat we operated
A closing floor built to a higher standard.
Ownership of the closing lane: hiring standards, daily scoreboards, no-show playbooks, availability and a coaching cadence that kept a large sales floor sharp.
Crypto communityFreedom Academy
Freedom AcademyWhat we operated
From marketing to close. One connected operation.
Marketing and funnels, a full email infrastructure migration, phone setters, a closer team and a rebuilt CRM — brought together with daily data checks.
AI consulting187N
187NWhat we operated
A sales organisation. Built from zero.
Offer structure, closer training, CRM, onboarding and the sales playbook. Built while the delivery team stayed focused on serving clients.
“We don't start with advice. We start with your call recordings and your CRM. A few days later the truth is on the table, and we fix it with you.”
ARC Academy
We don't just hire closers. We build them.
Our own academy is the foundation of the teams we place. Trained in our methodology. Held to our standard. Backed by our bench. That means continuity for your offer, not another recruitment scramble.
Pattern-Based Selling
Most sales training teaches what to say. We teach what to see.
Pattern-Based Selling trains you to read the behaviour beneath the words, diagnose what drives the call and lead it. Real conversations. Not another script.
See it in minute three
The objection that kills a call in minute fifty is often visible much earlier — if you know which patterns to read.
Diagnose before you pitch
Understand the gap between a prospect's words and behaviour. Find what really drives their decision.
Let discovery do the closing
Good discovery makes the pitch a natural next step. Our closers learn to understand first, then lead.
Join the team
Prove yourself, train to our standard and work on the offers we operate.
Explore ARC jobsGet coached
Stuck at the same number? Work with Thijs and Levi on your real recordings, not a generic script.
Discuss coachingA different standard. Not another agency.
How the work gets done is the difference.
The usual arrangementThe ARC standard
A weekly report and a callLive dashboards, daily briefings and direct follow-up
Whoever is available gets your offerClosers from our own academy, trained to our standard
Weeks spent on a proposal deckAudit first. Then a team and systems built to operate
Excuses about lead qualityYour call recordings and CRM data on the table
A fee disconnected from performanceA commercial model weighted towards revenue share
We're not the cheap option, and we're not for every business. You need a proven offer and an audience. If you have those, and sales is the bottleneck, let's talk.
The people who own the operation.
Sales experience at the front. Operational ownership behind it. One team working on the same number.
Thijs Steeghs
Founder · Head of Revenue
Levi van der Waarden
Co-owner · Head of Sales
Matthijs Strik
COO
Human standards. An intelligent second layer.
Our team sets the direction. Automation and AI support the work: reviewing conversations, monitoring pipelines and surfacing what needs attention.
Call Intelligence
Call scoring & coaching insights
Pipeline Watchdog
Missing outcomes & pipeline checks
Revenue Dashboard
Numbers across every funnel
Morning Briefing
A clear start to the day
Follow-up Engine
Consistent lead follow-up
Funnel Scout
Signals from your market
Closer Recruiter
A stronger talent bench
Content Engine
Angles from real conversations
Configured around your operation. The scope and integrations are agreed during the audit.
Careers through ARC
Your next move. Our next chapter.
Great sales operations need more than great closers. Find the place where your strengths make a difference.
Explore all rolesThijs, Levi & MatthijsPeople who stay close to the work.
SalesExample role
Appointment Setter
Start the right conversations. Connect interested prospects with the closer who can help them take the next step.
MarketingExample role
Performance Marketer
Turn a strong offer into campaigns that bring in the right people. Own the journey from first click to qualified lead.
SalesExample role
Sales Team Lead
Help a team of closers get better every week through thoughtful coaching, clear standards and useful feedback.
Example roles show the kind of work you could do. Applications for these roles are not open.
The questions founders actually ask.
How fast can we be live?
We start with an audit measured in days, then build towards an operational setup in weeks. The exact timeline depends on your existing team, systems and the agreed scope. We set that out before we start.
Do we lose control of our own sales team?
No. We create more visibility, not less: clear responsibilities, shared dashboards and a coaching rhythm. We agree who owns each part of the operation and work with your team.
We've been burned by an agency before. Why is this different?
Start with what can be checked: your call recordings, CRM and pipeline. We work on the actual operation, not just recommendations. The cases above describe the responsibilities our team has owned.
What does it cost?
The commercial model depends on the offer and scope, with an emphasis on revenue share. We discuss the structure once we understand the business. There is no one-size-fits-all price or guaranteed revenue claim.
What if we don't have a sales team yet?
We can build the team and systems from the ground up, using our academy and recruitment network. You do need a proven offer and an audience; we're not a substitute for validating those first.
Your offer. Our operation. Next chapter.
Have a proven offer and an audience? Let's find out what's holding the operation back.
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